Real Techniques
A global makeup tool brand that popularized makeup tools
Real Techniques is a global makeup tool brand that started in 2011 with Sam & Nic, world-renowned makeup artists and YouTubers.
As a brand loved in more than 60 countries around the world, including the UK and the US, it is leading the popularization of
makeup tools used only by professionals and leading the trend in the global makeup tool market.
USA / Paris Presents
2011
Brand Launching
60 +
Exporting countries
2016
Launching in Korea
Awards
- Wins Olive Young Awards for 3 consecutive years (2019~2021)
- YouTube’s #1 Makeup tool brand (Pixability radar pull, 2018)
- #1 Selling Make-up Brush Brand in the U.K (IRI data, 2018)
- #1 Makeup Sponge (Nielsen data, 2018)
- Fastest-Growing Cosmetic Accessory Brand in the U.S. (Nielsen data, 2018)
